 ▲ 베이비몬스터(BABYMONSTER / 루카·파리타·아사·아현·라미·로라·치키타) <사진출처=YG엔터테인먼트> ©브레이크뉴스 |
브레이크뉴스 박동제 기자= 신인 아이돌그룹 브랜드평판 2025년 2월 빅데이터 분석결과 1위 베이비몬스터, 2위 투어스, 3위 보이넥스트도어 순으로 나타났다.
한국기업평판연구소는 4일 “신인 아이돌그룹 브랜드평판 빅데이터 분석을 위해 2025년 1월 4일부터 2025년 2월 4일까지 신인 아이돌그룹 브랜드 빅데이터 12,197,575개를 추출했다. 지난달 신인 아이돌 그룹 브랜드 빅데이터 13,012,882개와 비교하면 6.27% 줄어들었다”고 밝혔다.
브랜드평판지수는 소비자들의 온라인 습관이 브랜드 소비에 큰 영향을 끼친다는 것을 찾아내 브랜드 빅데이터 분석을 통해서 만들어진 지표다. 신인 아이돌그룹 브랜드평판 분석을 통해 아이돌 그룹 브랜드에 대한 긍부정 평가, 미디어 관심도, 소비자들의 관심과 소통량을 측정할 수 있다. 브랜드평판모니터의 정성적인 평가도 포함됐다.
신인 아이돌그룹 브랜드평판은 보이그룹과 걸그룹을 통합한 브랜드 카테고리 분석으로 신인 아이돌그룹 브랜드에 대한 소비자들의 참여지수, 미디어지수, 소통지수, 커뮤니티지수를 측정하여 브랜드평판지수를 분석했다. 신인 아이돌그룹은 2023년 이후 데뷔한 아이돌 그룹을 대상으로 빅데이터 분석을 실시했다.
2025년 2월 신인 아이돌그룹 브랜드평판 30위 순위는 베이비몬스터, 투어스, 보이넥스트도어, QWER, 아일릿 , 이즈나, 제로베이스원, 라이즈, 트리플에스, 킥플립, 키스오브라이프, 미야오, 유니스, 엔싸인, 캣츠아이, 호라이즌, 빅오션, 에이디야, 나우어데이즈, 아르테미스, 엑스러브, 캔디샵, 트레이서, 수피아, 판타지보이즈 , 지니어스, 리센느, 이븐, 로스트, 세이마이네임 순으로 분석됐다.
신인 아이돌그룹 브랜드평판 1위를 기록한 베이비몬스터 ( 루카, 파리타, 아사, 아현, 라미, 로라, 치키타 ) 브랜드는 참여지수 215,502 미디어지수 277,691 소통지수 590,855 커뮤니티지수 608,872가 되면서 브랜드평판지수 1,692,919로 분석됐다. 지난 1월 브랜드평판지수 792,854와 비교해보면 113.52% 상승했다.
2위 투어스 ( 신유, 도훈, 영재, 한진, 지훈, 경민 ) 브랜드는 참여지수 147,490 미디어지수 206,128 소통지수 678,366 커뮤니티지수 535,270이 되면서 브랜드평판지수 1,567,254로 분석됐다. 지난 1월 브랜드평판지수 1,437,650과 비교해보면 9.01% 상승했다.
3위 보이넥스트도어 ( 성호, 리우, 명재현, 태산, 이한, 운학 ) 브랜드는 참여지수 237,258 미디어지수 322,880 소통지수 445,393 커뮤니티지수 136,789가 되면서 브랜드평판지수 1,142,320으로 분석됐다. 지난 1월 브랜드평판지수 836,042와 비교해보면 36.63% 상승했다.
4위 QWER ( 쵸단, 마젠타, 히나, 시연 ) 브랜드는 참여지수 177,674 미디어지수 206,842 소통지수 299,751 커뮤니티지수 267,377이 되면서 브랜드평판지수 951,643으로 분석됐다. 지난 1월 브랜드평판지수 1,119,094와 비교해보면 14.96% 하락했다.
5위 아일릿 ( 윤아, 민주, 모카, 원희, 이로하 ) 브랜드는 참여지수 91,924 미디어지수 129,406 소통지수 267,651 커뮤니티지수 234,374가 되면서 브랜드평판지수 723,354로 분석됐다. 지난 1월 브랜드평판지수 1,196,861과 비교해보면 39.56% 하락했다.
*아래는 위 기사를 '구글 번역'으로 번역한 영문 기사의 [전문]입니다. '구글번역'은 이해도 높이기를 위해 노력하고 있습니다. 영문 번역에 오류가 있을 수 있음을 전제로 합니다.<*The following is [the full text] of the English article translated by 'Google Translate'. 'Google Translate' is working hard to improve understanding. It is assumed that there may be errors in the English translation.>
Baby Monster 1st, Rookie Idol Group Brand Reputation Top..2nd Tours
Last month's brand big data comparison 6.27% decrease
Break News Reporter Park Dong-je = Rookie Idol Group Brand Reputation February 2025 Big Data Analysis Results Baby Monster in 1st place, Tours in 2nd place, and Boynextdoor in 3rd place.
The Korea Enterprise Reputation Research Institute announced on the 4th, "For rookie idol group brand reputation big data analysis, 12,197,575 rookie idol group brand big data were extracted from January 4, 2025 to February 4, 2025. Compared to 13,012,882 rookie idol group brand big data from last month, it decreased by 6.27%."
The brand reputation index is an index created through brand big data analysis that finds that consumers' online habits have a great influence on brand consumption. Through the analysis of the brand reputation of new idol groups, you can measure the positive and negative evaluations, media interest, consumer interest, and communication volume for the idol group brand. The qualitative evaluation of the brand reputation monitor was also included.
The brand reputation of new idol groups is a brand category analysis that integrates boy groups and girl groups, and the brand reputation index was analyzed by measuring the consumer participation index, media index, communication index, and community index for the new idol group brand. The rookie idol group conducted a big data analysis on idol groups that debuted after 2023.
The top 30 rookie idol group brand reputation rankings in February 2025 were Baby Monster, Tours, Boynextdoor, QWER, Eyelit, Izuna, Zerobaseone, Rise, Triple S, Kickflip, Kiss of Life, Miyao, Eunice, Ensign, Cat's Eye, Horizon, Big Ocean, Aidya, Nowadays, Artemis, X-Love, Candy Shop, Tracer, Suphia, Fantasy Boys, Genius, Lisenne, Even, Lost, and Say My Name.
Baby Monster (Luka, Parita, Asa, Ahyeon, Rami, Laura, Chiquita), which ranked first in the rookie idol group brand reputation, had a participation index of 215,502 and a media index of 215,502. With a communication index of 277,691, a community index of 608,872, and a brand reputation index of 1,692,919, it was analyzed. Compared to the brand reputation index of 792,854 in January, it increased by 113.52%.
2nd place Tours (Shin Yu, Do Hoon, Young Jae, Han Jin, Ji Hoon, Kyung Min) brand was analyzed with a brand reputation index of 1,567,254 with a participation index of 147,490, a media index of 206,128, a communication index of 678,366, and a community index of 535,270. Compared to the brand reputation index of 1,437,650 in January, it rose by 9.01%.
The 3rd place Boynextdoor (Sungho, Liu, Myung Jaehyun, Taesan, Lee Han, Unhak) brand was analyzed to have a brand reputation index of 1,142,320 with a participation index of 237,258, a media index of 322,880, a communication index of 445,393, and a community index of 136,789. Compared to the brand reputation index of 836,042 in January, it rose by 36.63%.
The 4th place QWER (Chodan, Magenta, Hina, Siyeon) brand was analyzed to have a brand reputation index of 951,643 with a participation index of 177,674, a media index of 206,842, a communication index of 299,751, and a community index of 267,377. Compared to the brand reputation index of 1,119,094 in January, it fell by 14.96%.
The 5th place Ailit (Yoona, Minju, Mocha, Wonhee, Iroha) brand was analyzed to have a brand reputation index of 723,354 with a participation index of 91,924, a media index of 129,406, a communication index of 267,651, and a community index of 234,374. Compared to the brand reputation index of 1,196,861 in January, it decreased by 39.56%. Baby Monster 1st place, rookie idol group brand reputation top.. 2nd place Tours
Compared to the big data of the brand last month, it decreased by 6.27%
Break News Reporter Park Dong-je = According to the analysis of big data for rookie idol group brand reputation in February 2025, Baby Monster ranked 1st, Tours 2nd, and Boynextdoor 3rd.
On the 4th, the Korea Enterprise Reputation Research Institute announced, “For the analysis of big data for rookie idol group brand reputation, 12,197,575 pieces of rookie idol group brand big data were extracted from January 4, 2025 to February 4, 2025. Compared to 13,012,882 pieces of rookie idol group brand big data last month, it decreased by 6.27%.”
The brand reputation index is an index created through brand big data analysis that finds that consumers' online habits have a great influence on brand consumption. Through the analysis of the brand reputation of new idol groups, positive and negative evaluations, media interest, and consumer interest and communication volume for idol group brands can be measured. The qualitative evaluation of the brand reputation monitor was also included. The new idol group brand reputation was analyzed by measuring the consumer participation index, media index, communication index, and community index for the new idol group brand through a brand category analysis that integrates boy groups and girl groups. The rookie idol group conducted a big data analysis on idol groups that debuted after 2023.
The top 30 rookie idol group brand reputation rankings in February 2025 were Baby Monster, Tours, Boynextdoor, QWER, Eyelit, Izuna, Zerobaseone, Rise, Triple S, Kickflip, Kiss of Life, Miyao, Eunice, Ensign, Cat's Eye, Horizon, Big Ocean, Aidya, Nowadays, Artemis, X-Love, Candy Shop, Tracer, Suphia, Fantasy Boys, Genius, Lisenne, Even, Lost, and Say My Name.
Baby Monster (Luka, Parita, Asa, Ahyeon, Rami, Laura, Chiquita), which ranked first in the rookie idol group brand reputation, had a participation index of 215,502 and a media index of 215,502. With a communication index of 277,691, a community index of 608,872, and a brand reputation index of 1,692,919, it was analyzed. Compared to the brand reputation index of 792,854 in January, it increased by 113.52%.
The 2nd place Tours (Shin Yu, Do Hoon, Young Jae, Han Jin, Ji Hoon, Kyung Min) brand was analyzed with a brand reputation index of 1,567,254 with a participation index of 147,490, a media index of 206,128, a communication index of 678,366, and a community index of 535,270. Compared to the brand reputation index of 1,437,650 in January, it rose by 9.01%.
The 3rd place Boynextdoor (Sungho, Liu, Myung Jaehyun, Taesan, Lee Han, Unhak) brand was analyzed to have a brand reputation index of 1,142,320 with a participation index of 237,258, a media index of 322,880, a communication index of 445,393, and a community index of 136,789. Compared to the brand reputation index of 836,042 in January, it rose by 36.63%.
The 4th place QWER (Chodan, Magenta, Hina, Siyeon) brand was analyzed to have a brand reputation index of 951,643 with a participation index of 177,674, a media index of 206,842, a communication index of 299,751, and a community index of 267,377. Compared to the brand reputation index of 1,119,094 in January, it fell by 14.96%.
The 5th place Ailit (Yoona, Minju, Mocha, Wonhee, Iroha) brand was analyzed to have a brand reputation index of 723,354 with a participation index of 91,924, a media index of 129,406, a communication index of 267,651, and a community index of 234,374. Compared to the brand reputation index of 1,196,861 in January, it fell by 39.56%.
