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break9874@naver.com


-¾Æ·¡´Â ±¸±Û¹ø¿ª±â·Î ¹ø¿ªÇÑ ±â»ç Àü¹®.

 

Kia Motors held a corporate briefing session (IR) with a conference call at its headquarters in Yangjae-dong, Seoul on the 26th, and in the 3rd quarter of 2020 ¡â KRW 16,321.8 billion in sales (8.2% ¡è) ¡â Operating profit KRW 1953 billion (33.0% ¡é) ¡â Ordinary profit It was announced that it was totaled at 2319 billion won (48.0%¡é) and 133.7 billion won (59.0%¡é) for the current period.

 

A Kia Motors official said, ¡°Even with the easing of blockade measures by major countries, the overall sales declined due to the impact of Corona 19, but sales increased mainly in advanced markets, and the market share in major regions increased.¡± Although this occurred, the company-wide efforts to increase the proportion of high-margin new models and RVs that were recognized for their marketability, and to reduce fixed costs, minimized the decrease in operating profit.¡±

 

¡°This engine-related provision was conservatively reflected in consideration of possible future increases in quality costs along with preemptive customer protection. Excluding these costs, operating profit in the third quarter exceeded market expectations through structural improvement. We have achieved the level,¡± he added.

 

First of all, Kia Motors' sales in the third quarter of this year (July-September) decreased by 0.4% year-on-year in the global market, including 136,7224 units, up 3.2% year-on-year in Korea, and 562,678 units overseas, down 1.3% year-on-year. Recorded units (based on wholesale)

 

In the domestic market, in addition to the stable sales of K5 and Sorento, the new carnival effect began in earnest, and sales increased compared to the previous year.

 

Overseas markets, mainly in advanced markets such as the United States and Europe, recovered as the containment measures due to Corona 19 eased and sales recovered, but overall declined slightly, showing a slow recovery in emerging markets.

 

By major overseas regions, ¡â19,6891 units in North America, a decrease of 5.5% from the third quarter of the previous year, ¡â12,8175 units, an increase of 4.2% in Europe, ¡â38,023 units, an increase of 175.7% in India, ¡â63,350 units, an increase of 15.1% in China ¡âRussia ¡¤ In other markets such as Latin America, Africa/Middle East, Asia, etc., it sold 13,6239 units, down 19.7%.

 

Sales in the third quarter increased 8.2% year-on-year to KRW 16,321.8 billion, despite a decline in sales and a slight decline in the won-dollar exchange rate, thanks to an increase in the unit price of new cars such as K5, Sorento, Carnival, and RV-oriented sales mix.

 

In particular, ¡âSelling sales of new Sorento and new Carnivals in Korea ¡âExpanded sales of Telluride and Seltos in the North American market ¡âSelltos sales in India and the successful market entry of the new Sonet made RV sales of 9.1%p compared to the previous year. The increase, recording a record high of 57.8%, had a positive effect on sales growth.

 

The COGS-to-sales ratio recorded 82.0%, up 2.1%p year-on-year due to the increased sales of high-margin vehicles.

 

Although there were efforts to reduce costs in the company-wide to overcome the uncertain business environment, the cost of the operating division increased by 30.5% from the previous year to about 2.77 trillion won, as the additional quality provision for engines was largely reflected in the sales guarantee cost. It recorded 16.8%, which is 2.9%p higher than that.

 

As a result, operating profit fell by 33.0% from last year to record KRW 195.3 billion, and the operating profit margin was aggregated to 1.2%, down 0.7%p from the previous year.

 

Until the third quarter of this year, Kia's global cumulative sales increased 10.6% year-on-year to 410,501 units in Korea, and 1.44 million units overseas, which decreased by 14.9% to 1,86,4137 units in the global market, down 10.3% year-on-year.

 

Cumulative sales for the first to third quarters were 42,257.5 billion won (0.5% ¡è from the same period of the previous year), operating profit of 784.9 billion won (44.7% ¡é), ordinary profit 7252 billion won (64.6% ¡é), net income 526 billion won (64.5% ¡é) It was counted as.

 

Regarding the future business environment outlook, Kia Motors reported that global automobile demand is gradually recovering from the negative effects of Corona 19, and sales recovery is appearing.However, it is still reported that the uncertainty in the business environment will not be resolved due to the re-proliferation of Corona 19 and the strengthening of global protectionism. have.

 

Kia Motors plans to continuously improve profitability by concentrating on competitive new car sales based on stable inventory, and reinforcing qualitative sales capabilities through customized strategies for each region even in such a difficult business environment.

 

In particular, through the'Golden Cycle', where major new cars are recently launched, the product mix that has significantly increased the proportion of high-margin cars such as RVs, and lower sales prices and incentives have led to the mid- to long-term, not limited to some models or specific regions. Structural improvement is expected to improve profitability.

 

By major region, the company plans to promote stable sales of new cars such as Carnival, Sorento, and K5 in Korea and the United States, and in India, it plans to continue its sales growth with new cars such as Sonet, which ranked first in the car class right after launch.

 

In addition, in accordance with the'Plan S'plan announced at the beginning of this year, the company promoted a rapid transformation from a simple car manufacturer to a'mobility solution company', expanding its dominance in the eco-friendly vehicle market through competitive electric vehicles, and PBV (Purpose Built Vehicle: Purpose-based). Mobility) and MaaS (Mobility as a Service) are preparing for a leap forward as a'game changer' in the future mobility market.

 

In addition, it plans to thoroughly respond to the Corona 19 situation by promoting online marketing activities according to the company-wide cost reduction and spread of the untact culture.
 


 

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